SHIMMER AND SHINE: A NYE 2025 CELEBRATION

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SHIMMER SOCIAL SOCIETY

HOSPITAlITY architects

STEP INTO SHIMMER

“From intimate dinners to unforgettable nights, Shimmer creates experiences that move culture in Park City and beyond.”

Experiences

Our signature dinners, parties, and pop-ups that move hospitality culture. From Supper Club to Après Party, each Shimmer experience is crafted to connect people and leave an impression.

CONSULTING

We operate and elevate hospitality businesses — from brand creation to daily execution. Strategy, operations, and marketing handled with the precision and creativity that define Shimmer.

CONCEPTS

Hospitality brands built by Shimmer, ready for partnership or investment. Explore new restaurant, nightlife, and lifestyle ventures developed to shape the next wave of hospitality.

“A glimpse into our world of hospitality.”

01

■ BRANDING

We build hospitality brands from concept to identity, developing everything from naming architecture and brand pillars to visual systems, guest-journey mapping, and signature touchpoints. Our branding work aligns concept, aesthetics, service style, menu direction, and experiential cues into a cohesive system that drives perception, pricing power, and long-term relevance. We don’t just create a logo — we create the DNA your venue will scale on.

02

■ MARKETING

We drive demand through full-spectrum hospitality marketing: content production, social media management, paid ads, PR alignment, UGC strategy, and performance tracking. Our campaigns combine digital precision with real-world guerrilla tactics — street-level activations, partnerships, placements, and cultural stunts that cut through market noise. We develop media pipelines, influencer funnels, and localized momentum that traditional “copy-paste” marketing teams don’t know how to build. Every strategy ties back to guest acquisition, frequency, and brand heat.

03

■ OPERATIONS

We implement the systems that make hospitality concepts scalable — service modeling, staffing frameworks, training SOPs, cost controls, inventory discipline, menu engineering, FOH/BOH synergy, and guest-flow optimization. Shimmer steps in as an operator, not a consultant: we write the playbook, run the floor, oversee execution, tighten margins, and maintain brand standards beyond opening month. Our operational approach ensures a seamless transition from concept launch to sustainable performance year after year.

about us

■ OUR STORY

Shimmer Social Society was built by two pieces of the same puzzle — a marketing-driven creative mind and an operations-focused hospitality leader. One of us comes from agency and brand-building environments, specializing in storytelling, content, and demand generation. The other comes from regional group management, leading teams, overseeing high-volume venues, and refining the systems that keep hospitality businesses running at a high level.
Together, we saw a gap in the industry: concepts with potential that lacked cohesive branding, modern marketing, or the operational discipline to scale past the honeymoon phase. Shimmer bridges all three — branding, marketing, and operations — under one aligned hospitality group.
We ideate, build, and operate experiences with longevity in mind. From concept creation and identity work, to PR, content, and guerrilla marketing, to on-the-ground execution, staffing models, SOPs, and guest-flow strategy — we ensure every project moves seamlessly from idea to opening night to long-term anniversaries.
Shimmer isn’t just a consultancy or a creative agency. We’re a hospitality partner. A team that understands both the story and the system — and how to make them work together to move culture forward.

LET’S ChAT